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3 months ago
Additional Resources Ltd
Salary: £38000 - £45000 Per Annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: Gosia
Sector: Marketing Agency
Category: Marketing Manager
Senior Marketing Manager - West London

Salary: £38,000 plus £7,000 bonus

The company:

Our Client is ranked in the Sunday Times HSBC International Track 200 - specialises in high-value, content-driven events and the nurturing of B2B or professional communities. The company operates chiefly in the healthcare and technology markets with events in London, Birmingham, Paris, Frankfurt, Hong Kong and Singapore. Portfolio includes some of the fastest growing, and often award winning, events including the London Vet Show, Cloud Expo Europe, The Pharmacy Show, Learning Technologies and The Dentistry Show.

Role responsibilities:

• Conduct insight specifically to maintain and grow our undertraining of our key audience personas
• To create and execute marketing campaigns for the events you will work across
• Take a lead in testing all campaigns to ensure effectiveness, adapting and moving budget where necessary
• Control costs against budget, raising orders, maintaining invoice records and marketing budget trackers in line with business requirements for the event marketing
• Identify opportunities with our international teams to deliver sustainable growth for each other's brands
• To ensure key messages aligned to the business plan and are delivered across all potential media
• Detailed understanding of the industry, event goals and key customer groups
• To support sales via partnerships and sponsorship deals
• Development of prospect databases
• To liaise with the relevant data manager to ensure compliance with the ICO
• To write and control copy-writing and Print Production of marketing materials
• To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
• To ensure follow all internal procedures for purchase ordering are adhered to
• To liaise with operations and ensure smooth execution of event strategies build up etc.
• To devise reports of activity weekly and monthly and report effectiveness of campaigns to line manager regularly
• To ensure social media activity such as Email and Web Marketing inc Twitter, FaceBook and Linkedin etc are executed for the maximum exposure for the business as directed by Manager
• Utilise new technology to ensure we increase team efficiencies and reach new markets
• Analyse all activity on an ongoing basis to change and adapt the channels used
• To grow relationships with sector relevant associations
• To develop key relationships, especially with key partners, customers and stakeholders to maximise revenues
• To ensure high levels of care and customer satisfaction regarding the sector
• To ensure all targets and deadlines are met and exceeded
• Continue to grow databases
• Secure new media partners
• To undertake any other duties as reasonably requested


The ideal candidate will have:

You will probably have at least 1-2 years marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of marketing plans. Experience of marketing events is an advantage, but the reason we are so different is because we actively employ people from all walks of life and backgrounds who accelerate our company's growth by looking at things differently. So if you have marketing experience in general, or transferable skills from experience in the fields in which we run our events, then we want to meet you.

Essential skills:

• Great writing and verbal communication skills. You should be confident in writing technical copy
• Ability to produce creative and well thought out marketing plans


• Ability to manage multiple projects and deliver on time
• Good IT skills. You will be using content management systems, databases and email software
• Commercial acumen to develop sales-led marketing initiatives
• Ambition to develop your marketing career
• Have something to teach us about social media
• Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
• A calmness under pressure
• Good attention to detail. In the events world little things matter
• Flexibility to accommodate extended working hours as needed around key show times
• Not essential, but a fabulous sense of humour will see you fit right in


Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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