955 jobs - 0 added today
219074 registered Jobseekers
Recruiting? Call us on 01772 639042
Email me jobs relevant to my job search
4 months ago
BMS Performance
Salary: £65000.00 - £70000.00 per annum + bonus and benefi
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Product Marketing Jobs
  • Market leading technology and digital consultancy
  • (Senior) Marketing Manager position, reporting to the UK Marketing Director
  • Own the development of the go-to-market proposition and campaign plan for the Digital Division
  • Brand build, demand generate, and lead nurture to support multi-million-pound sales pipeline
  • Core vertical markets include Central and Local Government and wider Public Sector

The role:

This Marketing Manager position will lead a team of four to six marketers, reporting directly to the UK Marketing Director, and sitting within a wider marketing department of 35 people. It will be the Marketing Managers responsibility to own the value proposition development for the Digital Transformation Services division of this organisation. The Digital Transformation proposition needs to be tailored across all their verticals including Central and Local Government and align with the overall company UK&I proposition.

Core objectives for the role include -

  1. Developing and maintaining brand through new proposition development
  2. Growing and supporting a multi-million-pound sales pipeline through demand generation and ABM
  3. Train, lead and develop the wider marketing team
  4. Setting up a rigid, commercially focused analytics process to monitor all campaign activity

The successful candidate will have experience of leading a team of marketers to develop a digital technology proposition specifically targeting the public sector. This marketing function support sales cycles of up to three years and deal sizes of multi-million-pounds, so the Marketing Manager must be confident of delivering a complex, integrated, content-lead marketing approach.

Day to Day responsibilities summary:

  • Lead a team of four to six marketers
  • Own and develop the organisations digital transformation services proposition to the public sector
  • Align the proposition with overall UK&I company proposition
  • Position the business and service area as a though-leader in the industry
  • Use a fully integrated campaign strategy - email, social, digital, PR, and events
  • Grow and support the sales pipeline
  • Set up and run an ABM strategy
  • Manage the overall team marketing budgets
  • Work closely with divisional MD's and sales teams to help achieve objectives
  • Analyse and report on campaign performance vs objectives

To be considered for this role you must have:

  • Strong communication skills
  • Experience of developing and delivering successful B2B integrated marketing campaigns
  • Previous experience of managing and leading direct reports
  • Experience of developing complex GTM strategies
  • Technology services industry marketing background essential
  • Experience of the public sector (central government and local government) and regulated markets
  • Experience of CRM, email marketing, automation and social media platforms

The company:

This is a business with a turnover of over £300million and with a strong marketing department that is continually hitting new heights. The business has made acquisitions over the last few years and are now able to deliver leading innovation and technology consultancy services. The business targets all vertical sectors but have a strength in the Central Government, Public Sector and Financial Services markets.

The Package for (Senior) Marketing Manager:

  • Salary: £65,000-70,000 (some flex) + excellent benefits

Location: The position of (Senior) Marketing Manager is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

Here are some similar jobs for you to consider...

26 days ago
only 1 day until close
Research Analyst / Manager
London City
£40k - £50k
23 days ago
only 5 days until close
Senior Marketing Executive
London City
£30k - £40k
19 days ago
only 9 days until close
18 days ago
only 10 days until close

Email me jobs relevant to my job search

  Back to the top