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about 1 month ago
BMS Performance
Salary: £40000.00 - £45000.00 per annum
Location: London
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Marketing Manager
  • Work for a leading B2B technology, insight and events business
  • Target the financial risk and insurance sectors
  • Campaign management to drive delegate revenue across a portfolio of conferences
  • Create strategy, manage budget, execute campaigns
  • Drive online traffic to the website to generate leads for sales
  • Create marketing content working closely with editorial and experts

The Role: Reporting directly to the Senior Marketing director, sitting in a team of 20, the Senior Marketing Manager will be responsible for six flagship events that generate around £250-400k per event in delegate revenue. Marketing are responsible for delivering on the delegate revenue number. This is done by directly converting website traffic to buy delegate passes and generating leads for the sales team to convert. The Marketing Manager will work primarily across digital marketing channels - email, social media, PPC and website marketing. This role is a mix of strategy and tactical execution and therefore the successful candidate will be adept at running and owning a campaign strategy within a B2B events' organiser.

Responsibilities for the position of Marketing Manager include:

  • Creating the marketing strategy for some of the businesses leading conferences globally
  • Running integrated end to end marketing campaigns
  • Executing email, SEO, SEM, Social Media, and web-based marketing
  • Utilising analytics tools to establish the success of campaigns, reporting to senior stakeholders
  • Building relationships with internal teams (sales, content, digital and marketing) and external agencies
  • Writing content/copy for all offline and online channels

To be considered for the role of Marketing Manager you must have:

  • Worked in an events marketing role
  • Experience in a B2B commercial marketing role
  • A marketing degree or equivalent
  • Ran marketing campaigns using digital channels (SEO, PPC, Email, Social)
  • A strong mix of analytical and creative skills
  • Strong copywriting experience

The Company: This business has recently been acquired and have been integrated in to the larger organisation that has lead to successful growth of their events portfolio. They are looking to hire a Senior Marketing Manager to take control of their flagship events from start to finish. This is an ideal role for an event marketer with management experience. This is a great opportunity to get into a big business with big career opportunities.

The Package for Marketing Manager:

  • Salary: £40,000-45,000 + £10,000 bonus (uncapped) +
  • Excellent wider benefits scheme including private healthcare and flexi-work

Location: The position of Marketing Manager will be based in London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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