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11 months ago
Better Placed - Marketing People
Salary: £70000 - £75000 per annum + pension and private he
Location: London
Job type: Contract
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Marketing Manager

Senior Marketing Manager - Feeds

(1 year fixed term contract)

£75,000 per annum

My client, a leading global business in the B2B data, intelligence and information services space, is currently recruiting for a Senior Marketing Manager, to work within their feeds/content part of the business.

This is a newly created role, as part of a major investment in marketing to leverage further growth.

Role purpose:

This role is responsible for executing the Feeds marketing plan to deliver against objectives within the enterprise business for all real time and non real time content. This is a highly collaborative environment, involving close work across product brand, sales and central marketing.

-Implementing and measuring all feeds marketing activities to support enterprise and business objectives.

-Coordinating all marketing activities within a virtual global team.

-Managing and analysing customer and market data, providing insight back to the business.

-Ensuring marketing positioning, proposition and user messaging is compelling, supported by evidence and scaled through all internal and external marketing activities.

-Ensuring all marketing program deliverables show value and ROI, and meet customer requirements, in terms of quality standards.

-Contributes to creation and consistent tone of voice, messaging and positioning for the overall enterprise capabilities.

The successful person:

-Will have proven experience in running successful, multi-channel B2B marketing campaigns.

-Sound knowledge of and experience in marketing to a global financial services audience including the content consumed by financial institutions via real-time and non-real-time feeds.

-Professional marketing qualification or marketing related college degree.

-Ambitious to achieve results in a genuine growth area for the business.

-Steady track record in B2B marketing, ideally from within a data-driven business.

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