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11 months ago
Blue Pelican
Salary: £50000 - £60000 per annum + Excellent benefits & 1
Location: UK, London, West London
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: Agency
Category: Analysis Jobs



  • Are you an experienced media insight expert looking for a senior level consultative role?
  • Opportunity to work for one of the UK's leading agency names in customer analytics and data science?
  • Excellent development opportunities available..!

This media analytics role sits within a centralized media insights team which focuses on the delivery of omnichannel marketing effectiveness for a variety of FMCG manufacturers and national retailers.

The Head of Department has a very credible background in media measurement and insight, having worked for the company for a number of years and prior to this with another famous loyalty specialist consultancy and client side additional with a major retailer - so lots of opportunity to learn from this individual.

You will provide actionable and commercial insights around which media channels are performing and where investment should be made in order to improve ROI for a variety of clients.

The role requires a strong modeller, with a background in market mix modelling, to generate ROAS by channel, as well as working in conjunction with senior stakeholders to develop a robust measurement framework.

Your background should be in media campaign analysis, from either a business facing role or agency side. This is a unique opportunity to join a retail giant in a consultative 'expert in the room' style role, working amongst a collaborative and supportive team of analysts.

POSITION - Media Analyst / Econometrician

LOCATION - West London

SALARY - £50k - £60k plus excellent benefits & 12.5% bonus


  • Educated to degree level in a numerate subject
  • Experience within an econometrics, marketing effectiveness or media analysis role
  • Experienced in building market mix models from scratch
  • You must have strong coding skills using SQL, as well as programming skills using EITHER R, Python or SAS (or similar)
  • Excellent communication skills and the ability to deliver commercial insights on how to improve marketing channel performance and ROAS


For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing


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