MEDIA ANALYST / ECONOMETRICIAN
This media analytics role sits within a centralized media insights team which focuses on the delivery of omnichannel marketing effectiveness for a variety of FMCG manufacturers and national retailers.
The Head of Department has a very credible background in media measurement and insight, having worked for the company for a number of years and prior to this with another famous loyalty specialist consultancy and client side additional with a major retailer - so lots of opportunity to learn from this individual.
You will provide actionable and commercial insights around which media channels are performing and where investment should be made in order to improve ROI for a variety of clients.
The role requires a strong modeller, with a background in market mix modelling, to generate ROAS by channel, as well as working in conjunction with senior stakeholders to develop a robust measurement framework.
Your background should be in media campaign analysis, from either a business facing role or agency side. This is a unique opportunity to join a retail giant in a consultative 'expert in the room' style role, working amongst a collaborative and supportive team of analysts.
POSITION - Media Analyst / Econometrician
LOCATION - West London
SALARY - £50k - £60k plus excellent benefits & 12.5% bonus
For further information or to apply please contact:
Managing Consultant - Blue Pelican Marketing