Senior Paid Media Analyst - Social, PPC, Display - Leading Digital Agency
£27,000 - £30,000 + Excellent Benefits Package & Perks + Personal Development + Fun Culture!
++ Excellent opportunity for an experienced digital advertising marketer to build awesome online advertising campaigns across search and social channels including Google Adwords, Facebook & LinkedIn ++
Who we are:
We are leading education-specialist digital marketing agency providing advertising, creative, insights & analytics, strategy and technology solutions to universities, colleges, schools, local authorities and children's services globally.
We are 150 strong with offices in Brighton, Portsmouth, London, China and New York.
In 2017, we created and ran digital advertising campaigns in over 100 countries, for clients from 15 nations.
The Senior Paid Media Analyst Opportunity:
The Senior Paid Media Analyst role has 4 main areas of responsibility; campaign building, campaign optimisation, reporting and innovation.
As a Senior Paid Media Analyst you are going to be a key member of staff. You will be responsible for the implementation and delivery of the digital media strategy for many of our key clients. You will be responsible for ensuring that our campaigns meet and exceed expected outcomes, therefore maximising our clients’ satisfaction. You will be required to attend key client meetings and pitches to provide technical advertising expertise.
You will line manage a Paid Media Executive, who will support you and the Paid Media Manager in delivering outcome focused digital campaigns to our clients. Together, you will provide frequent insights, analysis and recommendations which will inform clients’ strategy and media plans.
You will manage our relationships with our key partners (Facebook, Google, etc) ensuring that the team is informed of new developments and is following best-practices. As an in-house paid media expert, you will be required to stay up-to-date with the industry updates and best-practices, as well as contribute and work to innovate our products, techniques and tactics.
Senior Paid Media Analyst Key Tasks and Responsibilities:
+ Line management of a Paid Media Executive
+ Mentoring, sharing knowledge and providing support to junior members of staff
+ Be the expert on digital platforms
+ Contribute towards innovation of our products and strategies
+ Managing our relationships with our partners (Facebook, Google etc). Frequent contact with our partners to ensure the team is informed of new developments, upcoming beta's and new features. Ensuring best practices are adopted across the team.
+ Building campaigns to the best standards across all major Social, Search and Display platforms.
+ Ensuring all agreed metrics are tracked across all major Social, Search and Display platforms. Providing consultation and be the point of contact for tracking troubleshooting.
+ Day to day running, including optimisation and reporting on all campaigns. This includes reporting on key statistics as well as providing further insight and analysis to our clients.
+ Working towards and achieving client’s goals and KPI's.
+ Being the point of contact for technical troubleshooting
+ Attending key client meetings and pitches to provide technical advertising expertise.
Education and Training:
+ Degree educated
+ Google AdWords qualifications and/or Facebook Blueprint qualification
Knowledge and Experience:
+ 2+ years of experience running advertising campaigns across Social, Search and Display.
+ Knowledge of Google Adwords, Facebook Business Manager, LinkedIn marketing solutions or other digital advertising platforms
+ Knowledge of the Marin Software - Desirable
+ Superb communication skills - able to build relationships both internally with colleagues and externally
+ Strong Excel Skills, ability to carry out big data analysis by utilising advanced formulas and features
+ Some prior experience in mentoring/developing a team is desirable
And what’s in it for you?
As well as a unique working and reward environment, with 20% of all profits shared bi-annually, we also treat our staff to; 25 days’ holiday, cycle to work scheme, flexi-time, pension scheme, gym or travel subsidiary, childcare vouchers, birthdays off and fresh fruit and fantastic local cakes! And finally, we take care of your career, personal development is at our core and everyone has a tailored progression path designed to suit you.
You may have worked in the following capacities:
Online Advertising Account Executive, Digital Marketing Executive, Graduate Marketing Executive, Paid Search Executive, Digital Marketing Executive, Digital Advertising Campaign Executive, Biddable Media Executive, Performance Marketing Analyst, Online Advertising Campaign Executive, Paid Search Intern, PPC Account Executive, PPC Executive, Paid Search Account Manager, PPC Executive, PPC Account Manager, Digital Advertising Account Executive, Paid Media Advertising Executive, Paid Media Manager, PPC & Display Advertising Manager.
Interested? Just Apply Below...
...But first a little formality. By applying you explicitly consent to us processing & passing your application to our client for review for this vacancy only. If your skills match the role you will hear back from us within 2 business days. If you have any pre-application questions please contact us quoting the job title & ref. Good luck, Team RR.