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DESCRIPTION

Salary: Competitive
Location: London
Opening Date: 3rd April 2020
Closing Date for applications: 3rd May 2020

Alexa is enabling many new connected devices and exciting consumer use cases in the home, at work and on-the-go, and Alexa International marketing enables device partners to go to market quickly, effectively, and visibly. The EU Alexa International Partner Marketing team works with third-party partners such as Sonos, LG, Facebook and others to launch, market and sell Alexa built-in products across channels, including on- and off-Amazon. We build joint go-to-market plans with our partners, with the aim of developing an engaged Alexa customer base on third-party devices.

The EU Alexa International Partner Marketing team is looking for a savvy marketer who can develop, direct and execute digital and physical marketing programs to drive sales of Alexa built-in products with our top partners. The ideal candidate has an entrepreneurial spirit, and a successful track record in partner and/or consumer product marketing with experience developing and localizing global programs that drive customer acquisition and engagement. In this role you will be challenged to innovate and pioneer marketing approaches as you: 1) help partners launch new products with Alexa built-in, 2) help drive customer adoption and usage of Alexa across product categories, and 3) define scalable strategies for executing cross-functional marketing programs and customer campaigns that highlight Alexa built-in products.

In this role, you will also lead the definition of the offline retail experience for third-party Alexa devices. Through deep insight into the retail landscape across Europe and customer shopping behaviors, you will be responsible for working with retailers, internal teams and third-party device makers to build awareness of Alexa built-in devices, drive customers to stores and deliver a best-in-class retail experience through in-store displays, store associate training and more.

BASIC QUALIFICATIONS

· Bachelor's degree in marketing or business.
· Several years of relevant work experience in consumer marketing - particularly with a track record of delivering campaigns in technology and partner marketing.
· Excellent understanding of consumer product marketing strategies, especially in offline retail channels.
· Track record of success in multi-party marketing partnerships and experience working with consumer electronics retailers.
· Strong analytical skills: demonstrated ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.
· Experience launching new and disruptive programs.
· Experience managing marketing teams and direct reports.

PREFERRED QUALIFICATIONS

· MBA or equivalent degree.
· Deep expertise in acquisition and engagement marketing as well customer targeting.
· Sales and in-store merchandising experience at major consumer electronics retailers.
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· In-depth knowledge of and experience with consumers in the EU
· Experience launching and building consumer-facing brands—preferably in consumer products, media or e-commerce industries.
· A strong, decisive, action-oriented leader with excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders.
· Strong drive for results, with the ability to manage independently and take calculated risks. Ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.
· Strong track record of international consumer marketing success.
DESCRIPTION

Salary: Competitive
Location: London
Opening Date: 3rd April 2020
Closing Date for applications: 3rd May 2020

Alexa is enabling many new connected devices and exciting consumer use cases in the home, at work and on-the-go, and Alexa International marketing enables device partners to go to market quickly, effectively, and visibly. The EU Alexa International Partner Marketing team works with third-party partners such as Sonos, LG, Facebook and others to launch, market and sell Alexa built-in products across channels, including on- and off-Amazon. We build joint go-to-market plans with our partners, with the aim of developing an engaged Alexa customer base on third-party devices.

The EU Alexa International Partner Marketing team is looking for a savvy marketer who can develop, direct and execute digital and physical marketing programs to drive sales of Alexa built-in products with our top partners. The ideal candidate has an entrepreneurial spirit, and a successful track record in partner and/or consumer product marketing with experience developing and localizing global programs that drive customer acquisition and engagement. In this role you will be challenged to innovate and pioneer marketing approaches as you: 1) help partners launch new products with Alexa built-in, 2) help drive customer adoption and usage of Alexa across product categories, and 3) define scalable strategies for executing cross-functional marketing programs and customer campaigns that highlight Alexa built-in products.

In this role, you will also lead the definition of the offline retail experience for third-party Alexa devices. Through deep insight into the retail landscape across Europe and customer shopping behaviors, you will be responsible for working with retailers, internal teams and third-party device makers to build awareness of Alexa built-in devices, drive customers to stores and deliver a best-in-class retail experience through in-store displays, store associate training and more.

BASIC QUALIFICATIONS

· Bachelor's degree in marketing or business.
· Several years of relevant work experience in consumer marketing - particularly with a track record of delivering campaigns in technology and partner marketing.
· Excellent understanding of consumer product marketing strategies, especially in offline retail channels.
· Track record of success in multi-party marketing partnerships and experience working with consumer electronics retailers.
· Strong analytical skills: demonstrated ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.
· Experience launching new and disruptive programs.
· Experience managing marketing teams and direct reports.

PREFERRED QUALIFICATIONS

· MBA or equivalent degree.
· Deep expertise in acquisition and engagement marketing as well customer targeting.
· Sales and in-store merchandising experience at major consumer electronics retailers.
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· In-depth knowledge of and experience with consumers in the EU
· Experience launching and building consumer-facing brands—preferably in consumer products, media or e-commerce industries.
· A strong, decisive, action-oriented leader with excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders.
· Strong drive for results, with the ability to manage independently and take calculated risks. Ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.
· Strong track record of international consumer marketing success.
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