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5 months ago
Bluetownonline Ltd.
Salary: Negotiable
Location: Shrewsbury
Job type: Permanent
Contact: Bluetown Online
Sector: Marketing
Category: SEO and PPC Jobs

Job Title: Senior PPC Account Manager

Location: Shrewsbury, Shropshire

Salary: Competitive

Position: Full Time, Permanent

They are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

The purpose of this role is to manage the overall implementation of the PPC strategy for key channel clients.

Key Responsibilities:

  • Set client PPC strategy and strategy implementation in tangent with the PPC Manager in order to increase profit
  • Drive the implementation and development of client Account Development Plan (ADPs) within your team's client portfolio in order to sustain and grow client performance
  • On-going review of client PPC strategies and assessment of assigned team member's ADPs on a weekly basis
  • Innovate new ideas, techniques, new products suitable for continuation and development of client strategy
  • Supporting and providing guidance to the PPC Executive and Manager with client reporting and communication of executive summaries
  • Provide direction and guidance to the PPC Executives and Manager with regards to data analysis, trend spotting and taking corrective action
  • Direct line manage a team of PPC Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
  • Attend and contribute to second interviews with potential candidates and support the final selection process
  • Manage and direct training and development needs for PPC Executives and Managers, including management of Personal Development Plans (PDPs)
  • Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies
  • Oversee regular or ad hoc projects and delivery of projects within the team
  • Advocate company policy and process, actively seek client retention. Actively work to business goals such as margin and deliver a high level of accuracy in the billing process
  • Complete and ensure team completes journals daily to ensure all time is allocated to a high degree of accuracy
  • Manage and deliver at least one "Test & Learn" activity per month to support client innovation and to contribute to the internal Case Study process
  • Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team
  • Identify areas of development within existing business and support the PPC Channel Head to upsell from the company's suite of digital services
  • Drive overall performance within the team to achieve margin and incremental revenue month on month

Knowledge, Skills and Experience:

  • Degree level education or equivalent / relevant work experience
  • 3 + years in a PPC role working within a digital organisation
  • Expert knowledge of current PPC best practices and latest paid search strategies
  • Proven track record in delivering PPC performance in highly competitive markets
  • Clear understanding of other digital marketing activities than PPC, some understanding of management of cross channel activities
  • Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to and meeting simultaneous deadlines, ability to lead a team to meet deadlines
  • A mathematical and analytical mind
  • Ability to manipulate large amounts of data
  • Highly organised and an ability to multi-task
  • Excellent communication, organisation, and presentation skills
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Leadership skills: managing direct reports, a motivator
  • 1+ years line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations


On completion of the three month probation period every employee is eligible for the following benefits:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Free fruit, breakfast cereals and tea & coffee
  • Season Ticket Loan

Please click the APPLY button to send your CV and Cover Letter for this role.

Candidates with relevant experience or job titles of; Digital Marketing Manager, Acquisition Specialist, SEO Specialist, PPC, Senior PPC Manager, Biddable Manager, Senior Biddable Manager, Digital Marketing Officer, Direct Marketing Manager, Ecommerce, Website Manager, Social Media Specialist, SEO Manager, Web Designer, Digital Marketing Advisor, Digital Marketing Assistant, Online Marketing Manager, Communications Specialist, Communication Manager, SEO Executive, Digital Marketing Advisor, Online Marketing Assistant will also be considered for this role.

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