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2 months ago
Elevation Recruitment
Salary: £25000 - £30000 per annum + Bens
Location: West Yorkshire, Bradford
Job type: Permanent
Business sector: B2C
Contact: David Bromwich
Sector: Marketing
Category: Online Marketing Jobs, Digital Marketing Jobs, Marketing Assistant Jobs, SEO and PPC Jobs, Marketing Executive
SEO and Content Manager
West Yorkshire
£30,000 + Excellent benefits package

Part of a FTSE 250 financial group based in west yorkshire, my client is by far the market leader in their field with an enviable reputation and a very loyal customer base.

About the role

As Senior Digital Marketing Executive, you will manage the day to day online acquisition campaigns in order to achieve Group acquisition targets and support the continuing optimisation of the customer journey.

Role responsibilities will include:
Managing the day to day relationship with the media agency in order to-

oShare results, potential campaign and business impacts, and successes on other
channels.
oContribute to the developing integrated search strategy to ensure that campaigns are
implemented with defined target prospects and requirements in mind.
*Providing high level and detailed reporting (where appropriate) on a
daily and weekly basis to key internal and external stakeholders
*Responsible for the forecasting/phasing of the online portion of the annual
Marketing acquisition budget.
*Collaborate with wider business functions on day to day basis to achieve SEO KPIs
*Responsible for ensuring marketing creatives and assets comply with regulation
*Work with the UX/Content team to ensure we have a roadmap and testing defined and
executed for optimising the customer journey
*Working with the relevant teams to ensure reporting/tagging and MI is accurate and
identifying any gaps
*Responsible for adhering to Financial Promotions regulations for all online
campaigns and website content
*Responsible for getting internal stakeholder sign off for all new customer facing
copy.
*Responsible for agreeing campaign testing/optimisations
*Testing recommendations for customer journeys
*Ability to compile keyword research and identify new search opportunities
*Ability to audit websites from a competitive search landscape

Skills and Experience

The successful candidate will have the following skills and experience:
*Previous experience of digital marketing and digital channels
*Previous experience as a digital marketing exec who has worked within the marketing
function or similar environments
*Strong understanding of content marketing and ability to execute content marketing
audits and campaigns
*Strong communication skills and the ability to communicate with people at all levels
in an organisation
*Ability to influence and challenge constructively, particularly with external
agencies
*Rigorous attention to detail and a drive to understand results
*PC Literacy to include Intermediate to expert level MS Office Word, Excel, Power
Point
*Knowledgeable of Adwords/Analytic and Display platforms

The benefits

The satisfaction of working for a successful and ethical business who exist to help people is the big benefit of joining them, but it is not the only one. They will invest in your development, giving you the support and training to become better and better at your job.
They also take the work/life balance seriously, with plenty of flexible working options. Working in a bright and refreshingly relaxed environment, you will find your opinions are valued and listened to.On top of all this, they will give you a package including pension and bonus schemes, and a whole range of other benefits besides.

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