Social Media Manager - Organic & Paid - W1 Agency for Lifestyle Brands - Facebook, Instagram, Twitter, Snapchat, Pinterest
£32,000 - £40,000 Depending on Experience + Excellent Benefits Package
++ Working across World leading Travel, Restaurants, Bars & Alcohol brands ++
Are you passionate about social media and interested in understanding how consumers use and engage with brands on each platform?
Are you a combination of analytical and creative working to devise campaigns with impact?
Do you want to help brands overcome the challenges of an ever-changing social landscape, organically and paid?
Are you passionate about the World's leading travel, restaurant and bar destinations?
Working into a Head of Campaigns you will join a dynamic Audience Team responsible for community management, gathering community insights, running paid campaigns and using your knowledge of the community to create engaging content and activation ideas.
Social Media Manager Experience and Capabilities Sought:
+ Experienced and a clear understanding of the role that Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn play for clients.
+ Experienced in using a range of tools to understand audience social behaviours, such as social listening, influencer tracking and reporting tools to build insights
+ Confident in developing and implementing effective paid social always on and campaign strategies and plans, monitoring and optimising towards agreed KPIs.
+ Passionate about social media best practices and be able to advise clients on a host of social tactics (content formats, ad formats, targeting, influencer engagement) to meet specific business/marketing objectives
+ You are experienced in social content planning in line with client objectives and channel and industry trends
+ Always looking to generate learnings and recommendations based on actual activity understand what engages audiences and optimise across paid social plans and social content
+ Clear understanding of Social Media tracking methodologies and techniques – with the ability to create concise and insightful reports
+ Your approach to Community Management is not admin-focused but insight-focused
+ You seek to understand and engage with the community to improve your campaign recommendations
+ Social media best practice is at the heart of everything you do - from handles to hashtags and everything in between
In your current role you might be: Planning and implementing social media campaigns, creating measurement frameworks across paid, owned and earned activity, generating reports and showcasing the impact of social media, working with creatives to develop social content, working with influencers, tracking trends, building audience profiles.
Attitude, Communication and Behaviours:
+ Your default is to be a consultant and offer the best possible solution to the client challenge
+ You don’t delegate up difficult tasks but try to seek solutions first Super organised and professional
+ The ability to work to deadline, juggling multiple tasks while working across clients, and go the extra mile to get things done
+ Excellent written and communication skills, with excellent attention to detail
+ Proactive and resourceful, eager to learn and think out-of-the-box
+ Experienced client handler and confident to lead client-facing scenarios A love of all things digital
In your current role you might be: Client-facing, part of a multi-disciplinary team, write and present your own presentations (plans, strategies and reports), juggling multiple clients and objectives, get stuck-in across both planning and implementation
Nice to haves:
+ Paid advertising experience outside of social channels Black book of influencer and partner relationships Multi-lingual (Spanish)
+ Experience in Travel & Hospitality and Food & Beverage categories is favourable
You may have worked in the following capacities:
Social Media Marketing Manager, Community Manager, Social Media Engagement Manager.
Interested? Apply here for a fast-track path to the hiring manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.