4 months ago
Social Media Manager
BT Consumer Digital, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.
Why this role matters
Your job is to manage BT UK’s consumer social accounts on Facebook, Twitter, Instagram and YouTube. You will create a content strategy that delivers a step-change improvement in how we use social channels to engage with our customers.
What you'll be doing
Delivering a compelling social media content strategy: you’ll work with a number of internal and agency stakeholders to co-ordinate and deliver a coherent social media strategy across Facebook (facebook.com/BTUK), Twitter (twitter.com/bt_uk), Instagram (instagram.com/bt_uk) and YouTube (youtube.com/bt)
Influencing marketing plans: you’ll be the go-to social expert for marketing teams who are planning social content campaigns (paid and organic), consulting with them on the most effective channels and methods of achieving their objectives
Overseeing all organic and paid output: you’ll live and breathe the pan-BT content ‘playbook’, ensuring everything that goes out on our consumer social accounts is on-brand, consistent and customer-centric
Creating a high-performing team: you’ll have one direct report – a social media community manager – and be able to call on the skills of a video/graphics editor to deliver brilliant content
Building strong relationships: you will develop excellent relationships across BT and with external agencies. This includes customer service teams, the BT.com editorial team, the BT Brand and Marketing teams, and others
* Demonstrating your team’s success: you’ll deliver the necessary reporting and analysis that demonstrates how your strategy is driving positive business results
We'll also need to see these on your CV
You’ll be a social media expert, having managed high-profile consumer-facing account(s) for at least one major brand or publisher.
You’ll have demonstrable experience of using social data and analysis to improve content output and results.
You’ll have the outgoing personality and proactivity to build positive working relationships, and be able to educate and influence stakeholders on the benefits of social content.
You’ll have excellent editorial skills, lots of creative ideas and be passionate about creating brilliant content for a major British brand.
Why choose us?
BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!
We also have industry leading benefits, including 10% on target bonus, 25 days holiday, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.
We aim to create compelling digital content that attracts and engages significant audiences on our sites and social platforms. We are looking for a social expert to lead, influence and deliver a strategy that takes our social content on to a new level.
Want to be that person? Apply today to be considered!
We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.