This opportunity is working with a social media marketing agency in the heart of London. The agency is around 70 people specialising in just social media. The agency itself is a part of a much larger agency network who provide services across integrated marketing, creative and loyalty/crm - they're seen as the challenger agency for challenger brands looking to make their mark - by questioning the status quo and daring to do the things the market incumbents are afraid to.
The team you will be joining works across a range of clients, specifically on the planning side of campaigns. It's a planning team of 5, and your remit, as the Research Analyst, will be specifically to utilise a broad range of data sources, not just limited to social media channels, in order to really get under the skin and understand the target audience. To better inform and shape client propositions, and the marketing campaigns themselves - including creative, content and targeting strategies. Looking to build visibility for their brands and ultimately an audience.
You will be joining the planning team - a unit responsible for working with all sources of data available to understand the customer and to help utilise this in order to shape client campaigns, messaging and propositions. The specific element you will be biased towards will be social listening projects. Working with the agency's tool of choice, BrandWatch. You will carry out a range of projects across 15+ clients. Spotting opportunities for the client brands to engage, interact, react or take up a campaign position based on the brand sentiment and social commentary you're seeing.
This can be around either the client's direct brand, or things happening in the broader social, economic, political and environmental landscape which will enable the client brand to stand out and resonate with their target audience and customer demographic.
Working with the wealth of data available, you will weave stories which shows the business what the brand could/should do to resonate, how to communicate with the audience and successfully influence behaviours - these reports will be for both internal agency and end client consumption.
You will be working on:
So you can see there's going to be lots of scope for variety, and many ways to have a meaningful impact on the agency and end client businesses too.
This is a great development opportunity for someone who's really keen to get the foot in the door with a role that's got so much influence over high profile consumer brands and how they interact and engage with consumers over digital and social media channels.
In terms of technical skills - really solid Excel skills for manipulating data and creating dashboards will be required. It's also beneficial to have experience with reporting and visualisation tools such as Tableau. If you've worked with social analytics tools such as Sprinklr, Facebook, Twitter or other social listening tools, this will certainly be beneficial.
Role title - Social Media Research Analyst
Location - London
Salary - £28,000 - £38,000 base (dependent on experience)
Benefits - Pension, healthcare, life assurance and lots of sundry benefits.
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