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7 months ago
Location: Egham
Job type: Permanent
Sector: Marketing Agency
Category: Event Marketing Jobs
Sr Events Marketing Manager


Regular Full-time

Job Description:

Job Description:

The Audience Acquisition Marketing Manager is responsible for the formulation, implementation and execution of marketing strategies to achieve or exceed commercial & strategic goals for high revenue event(s).

Insight &Strategy:

• Develop marketing strategies based on commercial and customer insight to achieve revenue and strategic goals for assigned events
• Develop ambitious channel revenue targets through detailed analysis of commercial performance and marketing metrics
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
• Work with internal partners to utilize customer insight to develop the best possible value proposition, messaging and content to drive campaigns
• Work with sales partners to brief on key customer needs, associated value and to develop an integrated sales & marketing approach to drive high quality leads to achieve sales goals
• Lead the development, utilizing internal and external resources, of the best possible approaches to SEO/SEM as well as the highest performing web sites
• Contribute to the identification and sharing of best practice regional and globally through the attendee marketing group

Campaign Management & Execution:

• Deliver marketing campaigns – on time, to budget
• Effectively manage all internal & external stakeholders/partners to deliver campaigns
• Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities ‘live
• Be the commercial lead for assigned event(s) taking full responsibility to achieve the highest possible results
• Continually assess commercial performance, forecast confidently and accurately and strive to drive higher results wherever possible #LI-WC2

Job Requirements:

Job Requirements:

• BA/BS degree required; MBA is a plus
• 5-7 years experience in Marketing, with direct experience in event promotion and/or the business to business environment
• Experience and skills within integrated, multi-channel marketing
• Experience and skills within SEO, SEM and demand generation campaigns
• Experience and skills in marketing automation and database driven marketing
• Experience in deriving, analyzing and utilizing customer insight
• Experience of project management across multiple stakeholders/teams
• Strong negotiation, collaboration and written/oral communication skills
• Project and time management skills
• Travel required #LI-WC2

Job ID 00017616

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