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about 1 month ago
Future PLC
Location: Bath
Job type: Permanent
Category: Copywriting Jobs
Job Summary & Purpose

We’re looking for a skilled and driven digital journalist who has an interest in consumer technology and knows how to create great content that helps people make buying decisions from our website, T3.com.

You’ll be responsible for identifying the best products and prices across key product categories, primarily in our Living and Fitness channels, and writing about them in an engaging way. Those products include home appliances, white goods, TV and AV, running and cycling gear, home workout equipment and more.

You’ll need to be able to write accurately and compellingly to help people choose the right products for them at the best prices. That means producing brand and model overviews for key products along with information on the best places to buy them, as well as regular news pieces, product recommendations, deals posts, comprehensive buying guides and regular updates to core pages.

To do so, you’ll need fantastic organisational and time-management skills, a talent for writing sharp, quality content, managing multiple audience strategies at once including SEO and social, as well as the ability to adapt quickly while working in a fast paced and ambitious environment.

Key role responsibilities:

* Managing and writing some of the site’s most important e-commerce content including buying guides, product recommendations and deals articles. This role will focus on content for our Living and Fitness channels.

* Ensuring that all content has an audience strategy at its heart.

* Unearthing and exploring new opportunities for content initiatives based on seasonal patterns, new trends, keyword research and e-commerce opportunities.

* Liaising and harmonising with other teams in the business whether that be audience development, affiliates or content hubs.

Essential skills and experience:

* An interest in and knowledge of the consumer technology and/or fitness market

* Proven ability to write high quality engaging content

* An existing understanding of SEO best practises and the ability to quickly develop these skills

* Ability to work quickly and accurately with a ‘right first time’ approach to your writing

* Ability to use Google Analytics to report on and inform content strategies

* Knowledge and experience of content management systems

* Ability to work as part of a wider team

* Able to interpret and use audience behavioural data to inform content strategy

* Excellent communication skills to work with internal and external stakeholders

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