Strategic Analytics Manager - MMM
Marketing Mix Modelling & Media Optimization
c.£60K-65K + Car Allowance + Bonus
Greater London/Surrey Area
Exceptional analytical thinking and data analysis skills, with specific experience in marketing mix modelling, are essential for this challenging new role in the European team of this major global FMCG business. Using your skills gained agency or client-side, most likely in a media, insights or digital agency role, you will take on a remit to lead the MMM and Business Drivers Optimization program in Europe, acting as key point of contact for internal & external stakeholders. With a clear focus on identifying major business opportunities/priorities for optimization in the region, you will help to build a holistic understanding of key business drivers, with a specific focus on media investment; consolidating your learning into clear, easily understood guidelines.
Specific responsibilities include:
This is a role where the specific technical skills detailed above are key to your success. However, over and above these skills, we are looking for someone with a passion for their work and drive for results; a marketer with excellent communication skills and the ability to work independently and within a team structure spanning a number of geographies.
This highly successful multinational blue-chip FMCG business has a substantial portfolio of household and personal care brands available across the world. It has a strong track record of investing heavily in innovation and support of its brands, identifying new opportunities to inspire and built loyalty amongst its consumer base. The business has a values-led positive, embracing culture, demanding high levels of personal commitment and performance and offering exceptional opportunities for career development in the UK and beyond.
If you are excited by this challenge and have the skills to take on this interesting role, please send your CV and salary details to us now. Contact: Adam Tarsh now.