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6 months ago
BMS Performance
Salary: £22000.00 - £26000.00 per annum + bonus and benefi
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, Advertising/Media, Housing, B2B
Category: Marketing Executive
  • Subscription Marketing Executive position reporting to the Subscription Marketing Manager
  • Media, publishing and events business
  • Managing marketing campaigns two market-leading publications
  • Full-mix marketing campaigns - email, social, print ads, direct mail, PPC, retargeting
  • Working with Dotmailer (email) and Affino (website platform and CRM)
  • Stakeholder management across the marketing, sales, recruitment and awards teams

The Role: The Subscription Marketing Executive position reports directly to the Subscription Marketing Manager, sitting in a wider team of five people. The role has specific objectives to increase subscriber acquisition numbers and improve subscriber retention rates. The two market-leading B2B publications have a predominately UK audience and cost from £190-230 per subscription. The successful candidate will execute email marketing campaigns, social media posts, work closely with the telesales team and create print/direct mailers to help drive relevant traffic to the website where the audience can purchase through its Ecommerce function. The business has invested in marketing technology (Dotmailer, Hootsuite, Advance, Affino and Power B.I.) to allow the marketing team to develop best-in-class marketing campaigns. A candidate with a mix of an analytical mind and creative eye are preferred.

Responsibilities for the position of Subscription Marketing Executive include:

  • Working with the Subscription Marketing Manager to establish key KPI's and targets
  • Working with the wider subscription marketing and editorial teams
  • Executing marketing campaigns to drive subscriber acquisition and retention
  • Utilising marketing technology (Dotmailer, Affino) to run marketing campaigns effectively
  • Running email marketing, social media, direct mail and PPC campaigns
  • Run the logistical support for a 14-event annual calendar - logistics, stand design, marketing collateral
  • Ad-hoc tasks to support the wider marketing team - data (excel)
  • Building relationships with internal teams (sales, marketing) and external agencies

To be considered for the role of Subscription Marketing Executive you must have:

  • Experience working in a B2B commercial marketing role
  • Ran email marketing campaigns from data segmentation to writing copy to analysis
  • Worked on a broad range of marketing channels - email, social, website, offline, DM, PPC
  • A positive attitude who is results driven and keen to develop
  • An ability to build relationships across all levels (peers, management)
  • A degree in marketing

The Company: This well-established and leading UK media organisation have their head office close to London Bridge. Their product portfolio includes subscription products, events and job sites targeting different sectors. The company are hiring two positions in marketing and looking to continue to develop their marketing transformation. They are looking for marketers who are ambitious and keen to develop their skills.

The Package for Subscription Marketing Executive:

  • Salary: £22,000-26,000 + 20% bonus + benefits (including pension, healthcare, and gym)

Location: The position of Subscription Marketing Executive will be based in the City, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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