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8 months ago
BMS Performance
Salary: £28000.00 - £33000.00 per annum + excellent compan
Location: London City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: B2B, Marketing & PR
Category: Digital Marketing Jobs

The Role of Subscriptions Digital Marketer:

This is a great opportunity for an ambitious Subscriptions Digital Marketer to work across their market-leading brand, supporting and building the subscriber customer base, allowing businesses to continue growing year on year. The aim of this role is to drive delegates to training courses, online courses and webinars. The marketing department generate direct sales through their ecommerce website and indirect sales through lead generation for the sales team. The company have invested in marketing automation (Marketo) and a leading CRM platform (Salesforce) to enable innovative marketing campaigns. The Subscriptions Digital Marketer will have an excellent full-mix experience of online marketing channels, and a further technical website skillset.

Responsibilities for the role:

  • Increasing traffic across digital subscriptions platforms through multi-channel marketing campaigns; SEO, PPC, social media and email
  • Utilising and taking advantage of platform capabilities, developing content and pricing strategies to drive and increase conversion
  • Creating lead nurturing programmes and delivering effective and efficient direct marketing campaigns using 'Marketo'
  • Measuring and tracking all marketing activities to strategically acquire new customers, improve products and grow revenue.
  • Developing and improving a customer-insight programme

Requirements:

  • Knowledge of full-mix marketing activities
  • Strong Microsoft Excel, data visualisation and website skills (with HTML, SQL and CSS experience a plus)
  • A relevant marketing degree / marketing qualification (CIM, IDM)
  • Excellent communication skills, ambitious and confident in building senior relationships
  • Marketing automation experience in Marketo, Pardot or Eloqua
  • Experience running digital campaigns; examples of PPC, SEO and social media with performance metrics
  • 2 years' experience in a subscriptions/publishing marketing role

The Company:

This Company are a leading resource for B2B healthcare professionals across the globe. They are looking for someone who will be cool under pressure and provide new ideas that will help the business go from strength to strength. Already an established business, they are looking to continue growing from strength to strength.

The Package for Subscriptions Digital Marketer:

  • Salary: £28,000-33,000
  • Excellent company Benefits

Location: The position of Subscriptions Digital Marketer is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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