A well established book publisher is seeking an experience Web and Social Media Editor to join them in a new position within the business to drive content engagement to the company's website and social media channels.
The successful Web and Social Media Editor will be a key figure in the company's continued success and will act as the digital lead within the marketing and communications team.
Responsibilities of Web and Social Media Editor
Write and produce all website content to engage readers and target audiences.
Manage the company's social media strategy, ensuring maximum engagement across all channels.
Tracking website and online analytics, using data to track ROI of digital campaigns.
Support management of SEO and email marketing functions, working with wider colleagues in the marketing and digital team.
Gather insight on customers and competitors to refine digital campaigns.
Requirements of the Web and Social Media Editor
Candidates should have a strong background in social media and content marketing and editing
Strong copywriting skills are a key requirement for the position.
Experience in working with Google Analytics is highly desirable.