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9 months ago
Epson
Salary: Competitive Salary plus benefits
Location: Hemel Hempstead
Job type: Contract
Business sector: B2B
Contact: Epson Europe BV
Sector: Marketing
Category: Digital Marketing Jobs

Epson is a global imaging and innovation leader that operates at the cutting edge of technology development. We are dedicated to exceeding the vision of customers worldwide through the creation of ground-breaking, high-precision and energy-saving technologies. From printers and 3LCD projectors, to wearable GPS/activity monitors and augmented reality smart glasses, Epson offers an extensive array of award-winning products to customers across the world.

Epson is searching for a creative Web & Digital Marketing Executive to join our EMD Marketing team, Fixed Term basis, from March 2018 - May 2019. Reporting into the Marketing Services Manager (MSM) , this role will support the CISMEA region (Africa, Israel, Middle East) and will execute Epson Europe's Digital Channel Marketing communications and activities (specific market and products may vary), within the framework of the CISMEA strategic marketing plans.

Key Responsibilities:

Channel Communication:

  • Establish annual channel eDMs plan with support of central CISMEA Business team and/or MSM
  • Brief, design and distribute eDMs (newsletter, promotions, events, product launch) to inform Epson partners and occasionally end users
  • To contribute to process improvements for online content requirements

Partner Portal:

  • To establish annual newflashes plan , create and upload weekly content in order provide latest updates to Epson channel community.
    • PR, Social Media
    • Promotions
    • News
    • Events
    • Case studies
    • Other Epson partner related content
  • Newsflashes can cover any local/central content from :
  • To support reseller account maintenance
  • To maintain the countries dealer search (backend)
  • To set up and maintain Epson staff accounts and update and maintain channel communications recipient lists

End users websites:

  • Liaise with central web team, Marketing Services Manager and/or local marketing teams to keep the 6 websites up to date and support local need
  • To maintain the countries' dealer search (front end)
  • To coordinate and maintain in CMS local content including press section/newsroom, contact us page and promotions section
  • To log and follow up with relevant central EMD departments if technical issues are raised locally around campaign pages, product pages, teasers , promotions and claim pages

SharePoint:

  • To maintain the CISMEA SharePoint front end and backend , including all libraries and lists

Reports:

  • Produce Monthly regional digital reports (website, eDM and partner portal)

Project Execution:

  • Execute and deliver marketing materials and digital communication in line with Epson's business and marketing strategy
  • Ensure all local marketing assets produced are in line with the European creative identity brand guidelines
  • Project manage the production of marketing assets within agreed timelines and budgets
  • Present and report on activities with accurate project management information

Knowledge, Skills & Experience:

  • Previous experience working on a commercial website, including content management systems
  • Digital channel Marketing background/understanding is essential
  • Advanced level of Photoshop, in-design as well as intermediate HTML knowledge is essential
  • Intermediate Excel user
  • Attention to detail and the ability to meet demanding deadlines accurately
  • Relevant local languages is an advantage
  • Experience of working with key decision makers to develop account plans and implement tactical solutions
  • Strong influencing and communication skills

Epson makes products for a wide range of customers and we are committed to having a diverse workforce. We offer a competitive salary and with an outstanding suite of benefits. Colleagues based in our offices at Westside, Hemel Hempstead work in an excellent waterside location with close proximity to Apsley train station, onsite parking and a subsidised restaurant.

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